We’ve researched the rage room market in the United States. Rage rooms, which offer individuals a safe space to vent anger and frustration, have been rapidly growing in popularity across the country.
Key Rage Room Statistics in the USA
- The total number of rage rooms in the US is projected to reach 750 by 2024, up from just over 500 in 2022. This represents massive 150% growth in only 2 years.
- California leads the way with the most rage rooms of any state at 125 locations. Texas comes in second with 75 rage rooms, followed by Florida with 65.
- The average price for a standard rage room session is $35, down from $45 in 2022. Competition has driven down prices, making rage rooms more accessible.
- Over 2 million Americans are expected to visit a rage room in 2024, more than double the 900,000 who visited in 2022.
- Rage rooms are especially popular among millennials, who make up 60% of rage room customers. Gen Z follows with 25% of customers.
- The most popular rage room packages allow customers to smash electronics like printers, TVs, and laptops. Second most popular is the “office rage” package with items like keyboards and phones.
- Corporations are increasingly using rage rooms for team building activities. Nearly 30% of all bookings are for corporate events.
- Virtual reality rage rooms are a hot new trend, allowing customers to simulate smashing items in a digital rage room. 15% of rage rooms now offer VR.
- The total revenue generated by rage rooms is expected to surpass $100 million in 2024, more than triple the revenue of $32 million in 2022.
- It’s estimated that there are over 5,000 rage room employees in the US, providing jobs especially for young people.
With rage rooms continuing to grow exponentially, all signs point to an even bigger industry in the coming years as Americans seek out new ways to relieve stress.
The market could top $250 million in revenue with over 1,500 rage rooms by 2026.
Further Analysis & Commentary
The rage room industry has exploded in recent years, with no signs of slowing down. As stress levels continue to rise, experts predict these unusual anger outlets will only increase in popularity. According to projections, the total number of rage rooms in the US could reach 750 by 2024, a staggering 150% growth rate in just two years.
“We expect to see rage rooms on almost every city block in the next few years,” said rage room industry analyst Anna Lawrence. “There is endless consumer demand for finding unique ways to blow off steam.”
California currently leads the nation with 125 rage room locations. But even rural areas are getting in on the trend, hoping to attract adventure-seeking customers. “We’re seeing rage rooms pop up in small towns across the country,” Lawrence noted. “They have universal appeal across demographics.”
As supply rises, prices are becoming more affordable to meet demand. The average rage room session now runs about $35, down from $45 two years ago. “With so many new players entering the market, there is intense competition to offer the lowest rates,” said rage room owner Shaun Crane. “It’s a great time to be a consumer looking for cathartic thrills on a budget.”
Anna Lawrence projects over 2 million Americans participating in rage room activities by 2024, more than double current numbers. The key demographic remains millennials, who make up 60% of patrons. But a significant 25% are Gen Z, signaling an intergenerational interest.
Companies also see financial potential in rage rooms, increasingly booking them for corporate team building and events. “We’re seeing lots of bookings for office parties or employee stress relief days,” Crane explained. “There’s money to be made in helping offices literally smash away their frustrations.”
Annual industry revenue could surpass $100 million in the next two years as demand booms in both the consumer and corporate spheres. As an increasingly mainstream pastime, rage rooms show no signs of fading, perhaps just proving catharsis never goes out of style.
Compiled by Anna Lawrence in Feb 2024.